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Analyzing a advert
Advert link : https://www.youtube.com/watch?v=NQg2vc-Su0A
The advert that i am analyzing is a about a airline company called 'Turkish Airlines' They advertised it with a strong narrative ongoing.
This is about two sporting legends Lionel Messi and Kobe Bryant in a plane relaxing until a young boy who is a fan of both sporting legends walks in. The young boy looks at Messi at first at tries to get a autograph from him and then Kobe Bryant Basketball legend diverts the boys attention to him and attracts him because he is doing a trick and then they both compete in there own sporting skill to sign the autograph for the boy. The Kobe Bryant makes a tower of cards and then Messi makes one better which is nothing got to do with sport and then same again with the balloons.
Relating this to how it can be promoting 'Turkish airlines' is by staring the best players in the sporting event.
Football is the most popular sport watched in the world and at the moment Lionel Messi is counted as the best footballer in the planet and this means that half the world will know he is the best of the best. This is the same as for Kobe Bryant he is well known and is the best for basket ball. in relation with the company 'Turkish airlines' This is trying to portray the audience that Turkish airlines is number one and it is the best of the best at the moment.
Putting the young boy as in the eyes of the audience it shows that he is really keen in the flight and is enjoying him self by being entertained for example all the tricks that the celebrities are doing and it is never ending which supports that fact that Turkish Airlines is pull a message across saying that the service that they provide will make sure that the airliners will not get bored.
after all the sporting tricks fades away the card tower stacking and balloon making competition starts which makes the young lad even more enthusiastic relating this back to the company it shows that they are providing a range of different skills provided when flying with that airline.
At the end, a crew member of the airline politely ask the child if he would like to eat some ice cream and his face lightens up and gives up on picking which celebrity autograph to get first. This may portray where the airlines specialty is, which is in the food and desert. also straight after Kobe ask Messi if he wants some 'ice cream' Messi replied with 'Si' this may suggest that the advert target audience wasn't just based around one county but may be broadcast in Europe or the world.
the finla shot of the scene which is shown below. portrays all three characters enjoying them selves whether it is eating ice cream or holding a balloon it all ends with a smile and that is what Turkish airlines is trying portray. That if you fly with them you will enjoy and have a relaxing journey.
Finally at the ending of the advert it promotes the company by showing the brand and saying 'The best fly with Europe's best airline' the font of this isn't a formal font, it is written like a signature which may portrays that many celebrities have flown with this airlines and gave it brilliant feedback.
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