LO1 - Task Two - Analyse adverts

Add adverts

1) NIKE advert
2) SKYFALL advert
3) WEIGHT WATCHERS advert
4) WE BUY ANY CAR
5) COMFORT advert
6) COMPARE THE MARKET advert
7) NHS STOP SMOKING advert

Make sure you comment on if it is a series, animation etc
Use key terms

Compare the Market

These adverts are part of a long running series which feature two very distinct characters. At the time when the BBC was showing it's very popular series 'Meerkat Manor', Compare the Market (a search engine) introduced two 'human'  meerkats. Sergi and his friend lived in a posh manor, were Russian aristocrats and were very funny. The anti realist narrative of these adverts are humorous and dramatic. The adverts have alot of special effects as it includes animated meerkats who talk. The viewers may find this amusing because it builds a relationship with the audience because the animated characters speak directly to the audience. The lines of appeal are comedy and humor.

The USP of the product is that it will literally compare the prices of different car insurance providers.

This advert is targeted toward any one with a car. Families are specifically targeted; the use of a free soft toy shows this.This advert will be aimed at the ABC1 grade family which is the working household. The toy may not appeal to the adult audience but their kids will be watching and will probably persuade their parents to have the toy. This will also influence  the adults to insure their vehicle through Compare the Market. Anyone and every who enjoys collecting toys may also be interested to change their insurance company to secure the toy. 


This advert uses 'reward power', as it gives away a free toy to every customer that chooses to insure with them. 

The advert be normally advertised in everyday and time of TV to reach as many audiences they can and they can broadcast this by other media such as newspapers and radio.

Heineken - Skyfall

The advert is mainly targeted at Young men and adults from ages 18-50 years of age. The advert may be specifically aimed at most the ethical background. But may not be aimed at middle eastern Arabs and some Asian. This is because most of the countries people in that area are Muslims. The advert is appealing to both genders females and males and also people who are a fan of James Bond will enjoy watching this advert.                    The product that is being advertised is Heineken beer. the advert shows that the new James bond film 'Skyfall' is linked to the advert. using the theme of James Bond makes the drink look high graded because it looks like to the audience that the actor of James Bond (Daniel Craig) drinks it himself. This shows that a high class person as James Bond Drinks Heineken beer. people who follow James bond as an Idol and love his films may want to copy him and Drink the same drink that he does. This also will make the brand or drink popular across countries. This advert may be broadcast on TV normally on movie channels or just before a movie and on popular television channels such as BBC, ITV and other well known channels.

Nike - write the future

The advert is mainly aimed at football fanatics. It is also targeted at audiences that like wearing Nike garments  and use their equipment.The message behind the advert is saying anybody can gain their person life target  by working to the best of there ability.By Rolando wearing and using their products it will persuade the audience by  showing that Rolando is a perfect example of archiving the goal and wearing it will support him to achieve it. The other football are also portrayed as individuals that have worked really hard to achieve there status they are in and by wearing the Nike Brands it influences the audience to buy by giving Nike a good name. the Psychographic values of this adverts is that it is mainly aimed at the working class family mainly the adults and children who enjoy playing football. also it is aimed at people who have opinions about this sport and who like watching it. The Nike adverts consist of their own products being shown on Television. The products that are being advertised are Nike football essentials such as football boots, clothing and the ball. the advert consists of using the best football stars across the world wearing the Nike products and by them wearing the Nike products the football fans may wear whatever their football hero will wear. By using the best footballers in this advert will help Nike sell there products and the footballs fans will copy what the footballers where. this advert may persuade those players who are deeply in love with the sport and may send a message saying if you want to be the best just like him buy and wear our product. This advert may have been broadcasted at the period of the world cup. by advertising at this time will be  a massive advantage to the company because nations all across the world are bound to watch the football matches and showing this at a interval will be attract and persuade the viewer to buy the Nike products. this advert will mostly be broadcast on the most viewed channels such as BBC 1, ITV, Sky channels and sport channels. The advertisement style is humorous and dramatic because it portrays football celebrities in all playing in a football match however it changes to a different scene that relates to each of the footballers for example when Rooney loses the advantage and passes the ball to the opposing team a flashback of the future is shown of what would happen if they score and his fast life will come to a end. Then after he gets the ball and deflects it another scene of the future is shown which shows good signs of his life. This supports the fact that it is humorous as the the audience will never expect that in real life. In dramatic terms the advert it shows how the footballers play to change their life and playing it for their fans. The lines of appeal is 'celebrity endorsement' 'successful careers'. the celebrities are featured in this advert for the viewers and fans and they are portraying to the audience that they have a successful life and enjoy playing football. Nike has included these handful of famous footballers to help sell there products to people who are big fans of them.The advert includes expert power, star power. The Nike products that are being advertised are boots and garments owned by Nike. The star power is the using the famous football celebrities in the advert. 

  

Weight Watchers - Patsy Kensit

The advert for weight watchers is specifically targeted at female audiences who are aged from 16 to early 50s. This advert was made for females that are not content of their body weight or figure and they really want to change the way it looks. It can be aimed at all ethnic backgrounds and religious beliefs also people who are aware of their change in weight may like to watch this advert. The product, Service or scheme that is being advertised is the weight watchers scheme.  the weight watchers scheme tells the audience that people can lose really quick and give them more confidence in how their body looks. The weight watcher club is free to join do anyone any what what ever their class can join and they do not have to worry about the costs. A famous actress is played in the advert named 'patsy kensit' she shows what weight watchers did to her from following there scheme. The celebrity story of 'Patsy Kensit' helps the the weight watchers scheme sell to the female audience because it shows how this individual lady changed the way she looks just by being a member of weight watchers. The advert sells it self by the celebrity making it aware that it is free to join. This advert will be shown in the main channels and popular channels such as ITV and BBC. The style of advertisement is Dramatic because it relates to a humans life and their situation .The lines of appeal in this advert is 'self importance and pride. and 'celebrity endorsement'. It focuses on females body figure and losing weight and this advert helps resolve the problems. It also shows  the celebrity giving evidence that this scheme does work.  The persuasive power that is used in this advert is 'reward power' because it promises the audience that if you do accept and take the scheme you will see a change in your body.

We Buy Any Car

This advert is specifically targeted at audience age around 17 to 40 who are willing to buy or sell a car. The advertisement is informal and can be supported to the fact of why it is aimed at working class people. The can be aimed at a wide range of ethnic groups. The 'We buy any car' advert is advertising there service towards the public. making them aware of instead of going through a lot of stress selling a car they can easily sell there car to them. This advertisement drags the audiences attention by using a catchy tune of repeatedly saying 'we buy any car'. which is the service they are providing and the company name.  This advert would be featured on tv in the daytime and night time as that is the time when the target audience would be watching. It may also be aired on the radio.  The style of the advertiser is humorous because the advert is meant to be not taken seriously and has been edited and shot as if it was a music video instead of a formal advert.  The lines of appeal is 'Comedy and Humour'. The main purpose of this advert is that it helps people sell there car easier faster and for a reasonable deal.


NHS - Smoke Smoking


 This NHS anti-smoking advert is mainly targeted at people who smoke from all ages and portrays a message telling the audience that there will be consequences such as your life ending much more quicker. Also this NHS advert is a campaign which follows through with numerous of smoking adverts to send a single message saying stop smoking. This advert can be aimed at the whole range of classes because it is aiming at the the audiende that smoke. The purpose of this advert is that to inform the audience that when smoking it will risk your life leading to death. The benefits behind this advert is that it has  a strong message that contains many facts and statistics that prove that smoking is bad for example is shows visual aspects which show the red blood cells mutating. The reason why it is strong at sending the message to the audience is that it states facts not just by a person speak but it also consists of visual facts. for example it shows the audience what happens when you smoke and it shows what it can lead to and then it surmises it at the end to tell the viewer to stop smoking. This may be advertised in both public channels and other channels. Also it might be broadcast in various types of media such as the radio. This Smoking advert is dramatic because it shows the audience what  happens to the person when they are smoking. The lines of appeal of this is 'self concern' because it tells the audience if you don't stop smoking this will happen to you for example death.