Advertising Standards Agency
The Advertising Standards Agency is the UK’s regulating body for all advertisements. The agency takes action on reviewing and responding to complaints. They also, take action against misleading, harmful or offensive advertisements taking the general public as priority. They judge advertisements on the basis of the UK advertising codes; if the advertisements have breached the UK advertisement codes they are then withdrawn.
Ofcom
Ofcom is an organization that regulates everything that is broadcasted to the general public such as media from tv and radio. Ofcom is for the benefit of the public and is not for commercial purposes. Ofcom protects the general public from scams and harm, an example is the ‘Wonga’ advert. The ‘Wonga’ advert targets elderly people, as they aim elderly people as their target audience. They highlight the fact that you can get short term loans instantly when needed.
Marketing: how do they pick their target audience
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