Chosen Idea
We have decided to choose Shoaib’s idea for our advert.
His idea is to advertise an all-in-one body wash
called head, shoulders, knees and toes. What defines the product is that, the
all-in-one wash includes a formula that can wash the whole body including the
hair. The product is aimed at an audience of men, from the age range of 13 to
30. The body wash includes a hint of Hugo Boss Bottled, a very popular
fragrance among men. The packaging of the product will be very unique and
masculine, it will include the initials of the product, and an image of
tiger-eyes and a tigers scratch marks. The product will stand out above the
rest persuading the target audience to buy it. The advert will include a
jingle; the music is called ‘head, shoulders, knees and toes’. The lines of
appeal of the advert are that it uses comedy and humor to promote and raise
awareness of the product.
We
then developed this idea after producing our draft copy. We decided to change
the narrative a little as we wanted the audience to develop a link and
understanding with the main character. We wanted the audience to go on a
journey and to see how well our product works. 
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